(Tuesday March 24, 2009) Ruby Tuesday, a US-based restaurant chain, has signed a new marketing agreement with Marvel Super-Villain, Ruby Thursday. The promotion - Tuesday Through Thursday - aimed at expanding the franchise's clientele will include half price apps and bottomless basket chili-cheese fries. Doctors will be on site.
The promotion is the first of many Ruby Tuesday plans to cater to the Super-Villain crowd. "They don't even have to be super. Money's money, right?" said Eli Justice, Ruby Tuesday's CFO.
In line with the deal, Ruby Thursday plans to cut the ribbon at the opening of the new Ruby Tuesday in Branson, Missouri this, wait for it, Thursday.
Mark Ivor, president of Global PartnerShips, who directs Ruby Tuesday's franchise marketing initiatives around the world, said: "We are extremely proud to welcome Ruby Thursday to the Ruby Tuesday family. This sort of synergy doesn't come along often. Miss Rubinstein is a breath of fresh air. She's got a great head on her shoulders."
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